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Car Logo Trends: What's Hot and What's Not in 2023

Cars Logo: What They Mean and How to Design Your Own


A car logo is more than just a symbol that identifies a brand. It is a visual representation of the values, vision, and personality of the company. It is also a way to communicate with customers, attract attention, and create a memorable impression.

cars logo

But how did car logos come to be? What are the different types of car logos and what do they mean? And how can you design your own car logo if you have a car-related business or project? In this article, we will answer these questions and more. Let's get started!

The history of car logos

The first car logos appeared in the late 19th and early 20th century, when the automobile industry was booming and competition was fierce. Car manufacturers wanted to distinguish themselves from their rivals and create a loyal customer base. They used various symbols, such as animals, flags, coats of arms, initials, and geometric shapes, to represent their brand name, origin, quality, and performance.

Some of the earliest car logos were inspired by the heraldry and mythology of the countries where the companies were founded. For example, the Alfa Romeo logo features a red cross and a snake, which are symbols of Milan, Italy. The Peugeot logo depicts a lion, which is the emblem of Franche-Comté, France. The Volvo logo shows the ancient chemical symbol for iron, which represents strength and durability in Sweden.

Other car logos were based on the personal or family names of the founders or owners of the companies. For example, the Ford logo uses the signature of Henry Ford, the founder of the company. The Ferrari logo features a prancing horse, which was the emblem of Francesco Baracca, an Italian fighter pilot and friend of Enzo Ferrari, the founder of the company. The Audi logo consists of four interlocking rings, which represent the four companies that merged to form Audi in 1932.

The types of car logos

There are many types of car logos, but they can be broadly classified into three categories: wordmark logos, emblem logos, and combination logos.

  • Wordmark logos are logos that use only text, usually the name of the company or an acronym. They are simple, elegant, and easy to read. Some examples of wordmark logos are Honda, Tesla, Kia, and Hyundai.

  • Emblem logos are logos that use an icon or a symbol, usually enclosed in a shape or a border. They are classic, distinctive, and convey a sense of tradition and prestige. Some examples of emblem logos are BMW, Mercedes-Benz, Cadillac, and Porsche.

  • Combination logos are logos that use both text and an icon or a symbol. They are versatile, expressive, and allow for more creativity and customization. Some examples of combination logos are Toyota, Nissan, Chevrolet, and Volkswagen.

The meaning behind some popular car logos

Now that we know the history and types of car logos, let's take a look at some of the most popular ones and what they mean.


The BMW logo is one of the most recognizable emblem logos in the world. It consists of a black ring with the letters BMW (which stand for Bayerische Motoren Werke or Bavarian Motor Works) and a blue-and-white checkerboard pattern inside. The blue-and-white colors are derived from the flag of Bavaria, Germany, where the company was founded in 1916. The checkerboard pattern is often mistaken for a propeller spinning against a sky, symbolizing the company's origins as an aircraft engine manufacturer. However, according to the company itself, the logo was not intended to represent a propeller, but rather a stylized version of the Rapp Motorenwerke logo, which was the predecessor of BMW.


The Mercedes-Benz logo is another emblem logo that is widely recognized and respected. It consists of a three-pointed star inside a silver circle, with the name Mercedes-Benz below it. The three-pointed star represents the company's ambition to dominate the land, sea, and air with its vehicles. The silver color reflects the company's heritage as a maker of luxury and high-performance cars. The name Mercedes-Benz is a combination of the names of two people: Mercedes Jellinek, the daughter of an Austrian businessman and racing enthusiast who commissioned the first Mercedes car in 1901, and Karl Benz, the inventor of the first gasoline-powered automobile in 1886.


The Toyota logo is a combination logo that uses both text and an icon. The icon consists of three overlapping ellipses that form a T shape. The ellipses represent three aspects of the company: the customer, the product, and the technology. They also symbolize the company's global expansion and infinite potential. The text uses a custom font that is simple, modern, and elegant. The name Toyota comes from the family name of the founder, Kiichiro Toyoda, who changed it to Toyota in 1937 because it sounded better and was easier to write in Japanese.

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The Ferrari logo is one of the most iconic and admired logos in the world. It features a black prancing horse on a yellow shield, with the letters S F (which stand for Scuderia Ferrari or Ferrari Stable) and three stripes of green, white, and red (the colors of the Italian flag) on top. The prancing horse was originally the emblem of Francesco Baracca, an Italian fighter pilot and hero of World War I, who painted it on his plane. After his death, his mother gave permission to Enzo Ferrari, a racing driver and founder of Ferrari, to use the horse on his cars as a sign of good luck. The yellow shield represents the color of Modena, Italy, where Ferrari was born. The S F letters and the Italian flag stripes indicate the company's involvement in motorsport.

How to design your own car logo

If you have a car-related business or project, you might want to design your own car logo to stand out from the crowd and express your identity. Here are some tips on how to do it:

Choose a style and a color scheme

The first step is to decide what kind of style and color scheme you want for your car logo. Do you want it to be simple or complex? Classic or modern? Minimalist or detailed? You should also consider what message you want to convey with your logo and what emotions you want to evoke in your audience. For example, if you want to show that your car is fast, powerful, and exciting, you might want to use red, black, or silver colors and sharp or angular shapes. If you want to show that your car is eco-friendly, reliable, and innovative, you might want to use green, blue, or white colors and smooth or circular shapes.

Use a car logo maker or hire a professional designer

The next step is to create your car logo using a tool or a service. You have two options: you can use a car logo maker or hire a professional designer. A car logo maker is an online tool that allows you to design your own car logo by choosing from various templates, icons, fonts, and colors. You can customize your logo according to your preferences and download it in different formats. Some examples of car logo makers are,, and A professional designer is someone who has the skills and experience to design your car logo from scratch. You can hire a designer through platforms like,, or A professional designer will charge you a fee depending on the complexity and quality of your logo.

Test your logo on different platforms and media

The final step is to test your car logo on different platforms and media. You should make sure that your logo looks good and works well on various devices, such as computers, smartphones, tablets, etc. You should also check how your logo appears on different materials, such as paper, metal, plastic, glass, etc. You should also see how your logo stands out from the competition and attracts your target audience. You can get feedback from your friends, family, customers, or online communities to improve your logo.


A car logo is a powerful tool that can help you establish your brand identity, communicate your values, and connect with your customers. It can also make your car more attractive, memorable, and distinctive. However, designing a car logo is not an easy task. You need to consider many factors, such as the history, meaning, and types of car logos, as well as your own style, color scheme, and message. You also need to use a car logo maker or hire a professional designer, and test your logo on different platforms and media. By following these steps, you can create a car l

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